- brand stretching
- марк. бренд-стретчинг (расширение диапазона бренда, включение в бренд новых категорий товаров и услуг)
Англо-русский современный словарь. 2014.
Англо-русский современный словарь. 2014.
brand stretching — ˈbrand ˌstretching noun [uncountable] MARKETING when a company starts to use an existing brand name on another different type of product, hoping that people will buy it because they recognize the name: • Virgin, the most quoted example of brand… … Financial and business terms
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Business and Industry Review — ▪ 1999 Introduction Overview Annual Average Rates of Growth of Manufacturing Output, 1980 97, Table Pattern of Output, 1994 97, Table Index Numbers of Production, Employment, and Productivity in Manufacturing Industries, Table (For Annual… … Universalium